| By: Silas Neo

What are virtual event analytics and how can they determine your event success

The increasing necessity of remote interactions for businesses has opened the floodgates for many virtual events platforms. Today, more and more companies are looking for options to help them conduct events seamlessly from remote locations. 

However, many still question the efficiency of these platforms in helping them attain accurate insights about event success. So, here’s a detailed look into analyzing virtual event analytics and how it can help you achieve more for your business.   

Once you adapt to the new way of reaching out to people, you might see how it can help you understand your audience better and address them accordingly.   

What are virtual event analytics?   

With virtual event analytics, you can gauge the audience’s behavior. Primarily, get insights on what the audience finds engaging, their order of engagement and the length of engagement, among other things.   

When you combine these analytics with the size of your audience at a virtual event, you get access to a lot of data. This data holds the key to understanding the success of your virtual events.   

Why is it important?  

What defines the success of an in-person event? In most cases, it is the footfall for each segment and the number of attendees that engage with collaborators and event managers.   

However, in a virtual event, things are a lot different. When you conduct an event virtually, you remove the geographic limitations that come with in-person events. It means you have more attendees from other parts of the world. 

Virtual events analytics help you view event ROI, capture a larger audience’s engagement and reactions, giving you a more detailed insight into what makes your events click.   

What type of reports can you generate from a platform?   

Depending on the platform, you can generate a variety of reports. Onlive allows users to generate reports for each event and all-time reports for all the events conducted on the virtual platform.   

With the help of event-specific reports, users specifically identify the things that audiences are engaging with at a said event. On the other hand, all-time reports help you identify larger trends in your events and work accordingly to achieve similar or improved results.   

What do these reports measure, and why is it important?   

All Time Reports  

You can get an overview of your live and archived events with this report. The most advanced aspect here is the Custom Filtered Reports. With this report, you can view data across multiple events on filters that you deem necessary.    

For example, if you are looking to find out how often a specific job title or company is attending your events, this section could help you. You can navigate the various features of custom filtered reports to analyze your events here.  

Event Specific Reports  

Abiding by its name, event-specific reports give an insight into a specific event conducted through Onlive.  

You can see the activity log of co-collaborators and participants’ activity log while keeping track of all event notifications.   

You can also check the key statistics to look at actual numbers that determine the success of each event, such as:  

  1. Total number of registrations  
  2. Gross ticket sales revenue   
  3. Number of sent invitations  
  4. Total number of check-ins  

All of these analytics will give you a detailed insight into how the event performed overall.   

Communication reports  

The success of an event is greatly defined by the efficient use of communications to establish the event among prospects. With this report, you can track all event-related communication from a single dashboard. Take a deeper look into how the communication strategy for a specific event is performing.   

You can see a detailed performance by checking the different status of Emails and SMS sent.   

Metrics like Delivered emails and SMS, Opened emails, Clicked emails, Bounced emails will allow you to revise your email strategies according to their performance. You can also view sent emails to attendees categorized by types such as invitation emails, reminder emails, nudger emails, thank you emails, and more.  

Email log, SMS log, and notification log allow you to view the entire list of each of these comms sent to guests.  

Attendee Report  

An attendee report is a crucial tool aiding in your lead generation efforts. It gives access to a master list of attendees and a separate categorized list according to the various ticket classes. You can also view the form responses of people who have registered for the event.   

This section also allows you to create custom attendee reports depending on your criteria and share them with other stakeholders. Event managers have complete control over these reports and can manage their accessibility and also edit permissions. You can check out the detailed how-to for attendee reports here.  

Virtual Platform Report  

This report shows the data collected on virtual platforms during a specific event. It gives insights into:   

  • Logins over time  

This graph shows the number of logins on your virtual platform over time and the timestamps of the specific logins. With this report, you can identify critical performing periods in each event and model their success in future endeavors.   

  • Unique Logins  

As the name suggests, unique logins are the number of unique attendees logged in during your event, enabling you to analyze footfall.   

  • Turnout  

Turnout is the percentage of people that have logged into an event compared to the number of registrations.   

  • App Activity  

How engaging was your event? App activity report shows guests’ interactions like comments, reactions, poll responses, and session views to determine the quality of your event.   

The Engagement App section allows you to view metrics of meetings booked, messages sent, and bookmarked sessions, among others. You can download a detailed Xls report on each of the metrics mentioned in this category.   

  • Geography  

Want to find out where your attendees are geographically concentrated? The geography section allows you to see the country tags of each attendee and the number of guests from each of these countries.   

  • Streams and Engagement  

You can access detailed reports on each of the individual streams at any event and check out total views, poll responses, quiz responses, questions asked, and more.   

You can also see and download datashowings the stream playback time to evaluate its engagement for attendees.   

Registrations report  

Other than viewing some of the data on the report overview, the registrations report gives a more detailed look into Registrations over time. It helps you understand when interest in your event peaked since its creation. It will help you plan your promotional activities more effectively later.

How are your events performing on word of mouth? Registrations by referral source show you exactly how many of your attendees have come from referrals. 

Revenue Reports   

One of the critical markers of event success is the return on investment it brings. The revenue reports allow you to view:   

  • Revenue over time

That shows the revenue collected over time for a particular event for each assigned ticket class.

  • Gross revenue  

This report shows the amount of money made over time in a particular event. 

  • Gross revenue by ticket class  

Want to find out what is your most popular ticket class? Over time, the gross revenue allows you to see which of your ticket classes perform best and bring you the most income.   

  • Vouchers  

Have you enabled vouchers for your event? Then you can monitor their usage and gauge your event’s overall popularity and the penetration of your discounts offered.   

  • Transactions  

Monitor all monetary transactions that have taken place during a said event here.  

With the help of these detailed reports, you can analyze each of your events’ overall and category-wise performance. If you want to host virtual events and gain similar insights, check out Onlive.io now and gain an edge over your competitors. Want to read more helpful articles? Check out our blog!