| By: Silas Neo

Improving Reach with Virtual Admissions Fair

Improving reach with virtual admissions fairs

The face of university and college admissions fairs has completely changed with the covid pandemic. In 2020, the one-on-one conversations in education conventions moved online because of the restrictions. What seemed so alien then, has become the new norm.

Virtual admission fairs evolved quickly over time. Today, more Universities are opting for virtual and hybrid educational conventions over physical ones. Some of the reasons for this are:  

  • Lower costs  
  • Higher efficiency  
  • More outreach 
  • Better Analytics 
Reach out to more people with virtual admissions fairs 

Image: Pexels

In this post, we will discuss how you can improve the reach of your educational fair on virtual platforms. Let’s find out more:  

1. Expanding geographic limitations 

Pre-COVID, Universities would go to different states and countries and participate in local admission fairs to increase their reach beyond their region.

This was no easy task, which only got worse when the pandemic hit. With many countries imposing immigration restrictions along with large events not taking place. An alternative was desperately needed, and fast!

Hosting online admission fairs became the answer. It quickly became the platform for Universities and Colleges to attract students (and with a bigger reach than before!).

2. Sessions with academic experts

One of the primary limitations of a physical educational fair is that it’s handled by university agents. Students hardly get to interact with the top academics of the institution and therefore have to make their decisions based on the institution’s profile.  

However, with virtual admission fairs, universities can now attract students through interactions with guest lecturers and top professors. They can host online sessions with heads of their university departments that students can attend to know which department or institution is best for their goals.  

Virtual admissions fairs also pave the way for webinars with subject matter experts and give students access to alumni interactions and testimonials, making it easier for them to know more about the institutions.

This can be conducted at far lower costs because you do not have to fly your professors out to different countries, and students from across the globe can participate in a single session.  

3. Keep things interesting 

To increase the reach of your virtual admissions fair, you must keep things engaging and entertaining for the students.

Incorporating things like gamification, Q&As, and polls can do just that. When you use a platform like Onlive to host your virtual admissions fair, you can use all these features in one place. There is no need for plug-ins or any additional arrangements. 

You can leverage booths to facilitate immersive and informative interactions for various departments.  

Adding exciting activities to your education fairs will make it more attractive for students, directly affecting your reach.  

4. Ticketing 

If you want to give your education fair advantage over others, you can create multiple ticket options. Onlive give you the option to set up either free or paid tickets. Paid tickets can allow guests to attend exclusive events within the fair with professional career counselors and other experts to help them find their path. 

Many students are still trying to figure out what they want to do for their next step. It will be a chance to attract them and help them spread the word for your education fair.  

You can follow the articles here to learn more about how Onlive’s ticketing features can help you extend your reach.

5. Constantly adaptable 

One of the best things about hosting a virtual admission fair is the insights you get into the event’s performance each time.  

Since online events platforms feed you detailed analytics on your guests, sessions, interactions, and ROI, you can quickly join the dots and pick the best parts to put together more interactive events.  

This constant upgrading of quality will help you reach out to more people. It will improve your word-of-mouth marketing, and your events will gather more traction every time. Virtual admissions fairs also allow universities to stay in touch with students after the event, giving these events an upper hand over physical education fairs.  

6. Virtual Tours/Videos 

Previously, students who could not be at an event in person, would look at brochures to get a feel for a university’s campus. Today, virtual events allow students to take tours from home and experience the environment as if they were present there.  

That is a vast improvement in the overall experience of the education fair as students and parents give a lot of importance to what facilities their university provides and the state of the institution.

You can take these videos and virtual tours a step ahead and show popular student recreational places around the university to make things more interesting.  

7. Networking sessions 

Networking sessions are one advantage virtual admissions fairs have over physical ones that you can employ to improve your reach. Students have the opportunity to go and talk to other students.  

Virtual admissions fairs allow networking in a way that is easier for students of all communication levels to adapt to. From speed-networking to one-on-one breakout sessions, it could be a major attraction for students to meet like-minded people from around the globe. 

Students can also come back to the event content later as per their needs, meaning they have time to absorb the information and access it when they need to.

So, there you have it! Our top tips on improving your virtual admission fair reach. To use all of these features with ease and seamless setup, choose Onlive and make the most of all your virtual events on a feature-rich, intuitive platform! Want to read more on how Onlive can help you? Check out our blog here!