| By: Rachel Shaw

Increase engagement​ by ​Gamifying your virtual event

Increase engagement​ by ​Gamifying your virtual event

As the year 2021 is upon us, and technology continues to lead the way, developers consistently shock us with fresh bright game ideas that we lose ourselves in time and time again. 

From getting lost in immersive shooter games jam-packed with action, to strategy games that make you feel dazed and confused, we are all suckers for a good video game. 

If you think about it, even if you’re not technically a ‘’gamer’’, aren’t we all by heart? Don’t we human beings love to have fun, love to laugh, love to compete? Think back to when we were kids – the games of hide and seek, the games of tag, the games that weren’t even really legit games, but we played them anyway because, well, why not?

Believe it or not, the positive effects of simple gaming are powerful. From better memory and problem-solving to an improved mood and social skills, the list is endless. 

Now, imagine keeping all of that, and combining those positive game elements with your virtual event – Aka, gamification. 

Interested in learning more? Pack up and join us on our adventure into the world of gamification in virtual events. 

So, What Is Gamification? 

Gamification is known as an online marketing technique that includes game design elements, along with game principles in non-game contexts – like in virtual events. 

Its user-friendly interface is taken advantage of by marketing teams globally in order to educate, entertain, and increase engagement with those involved.

Gamification works like a charm due to the fact that just like console gaming, it triggers real, powerful human emotions. Feelings of happiness and excitement take over, which ultimately leave positive user experiences; thus, leading to stronger engagement, loyalty, and a boost in sales. 

Reasons to Gamify Your Virtual Event 

Gamifying your virtual event can be a seriously powerful marketing technique. Still unsure as to why? Let’s dive in and take a look at just some of the reasons this tool will help you increase engagement, and allow your business to thrive. 

1. Your User Gains Control

We human beings love to be masters of our own destiny. We don’t want anybody to force us to a certain destination, we prefer to be in control and get there ourselves. Gamification of your virtual event will allow people to feel like they’re in the driving seat, which will ultimately drive even more people to listen to what you have to say. 

2. Maps to Guide the Way

Once again, touching on the point of control. We also love to know where we’re going, and where we are in the current process. If not, we tend to grow increasingly wary. You can implement the simple gamification technique of maps to let your users know where they are in their process, and how far they have to go. If you choose to include milestones or achievements along the way, then even better. 

3. Reward Good Behavior 

Who doesn’t love to be rewarded for doing something good? Gamification is built to understand the simple yet playful minds of us humans. That’s why when you complete levels, you get rewards like power-ups or new clothes for your character. 

What happens next? Well, you do it again, and again, and again. This works in the exact same way for your virtual event. You will find increased engagement, and that people keep returning as they had so much fun the first time! 

4. Achievement Unlocked! 

Let’s face it, we all have achievements we want to meet in our lives. In fact, achievements are a huge psychological driving factor in how we act on a daily basis. With every action, with every word, we set out to achieve something. 

This, of course, stands the same when somebody attends your virtual event. They’re always trying to achieve something, educate, maybe even motivate themselves? 

When you gamify your virtual event, you will make your attendee feel like they have achieved something every single time. What does this mean? Simply that once again, they’re going to come back a million times over. 

How to Gamify Your Virtual Event 

Now you know more about gamification and how it can increase engagement, want to know more about the gamification Onlive can offer? Of course you do!

Along with Polls and Quizzes to increase engagement in a fun (and perhaps competitive manner) Onlive offers a chance for you to gamify the ENTIRE virtual event process for your attendees. Attendees can collect points (pre-assigned by you) by sharing, commenting and engaging with others and the event content.

A sneak peek of the Onlive gamification module which you can set up to meet your needs in a few simple steps!

With a visible leaderboard on your engagement app, it really gets the competition going as people try and beat one another to the top prize!

Now just remember to make the top prize worth fighting for!!

Ready to explore how Onlive.io can assist you with event gamification? We’d love to talk more about it so let’s chat!

Looking for even more tips and tricks on how to improve your virtual events? Read more of our blog posts here!