Nobody likes to fill out a form. Period. In this article we will try to address the most common fallacies and how to make filling out a form a less tedious experience to avoid form abandonment and input errors.
Why does it matter?
Simply put – great form design helps increase conversions.
The design of your form impacts your website’s overall user experience (UX), which in turn directly impacts your number of happy delegates and conversions. A well-designed form shows users that your brand is helpful, thoughtful, professional, tech-savvy and enjoyable to work with.
A poorly designed form, on the other hand, may lead to page and website abandonment or a frustrated user and, therefore, a decrease in conversions and ticket sales.
Use One Column
Do not use multiple columns for fields. Stick to a single column form layout — an especially important tip when creating long, multi-step forms. Single column layouts are easier to follow, understand, complete and submit for your visitors. A study by CXL institute found that visitors completed a single-column form 15.4s faster than a multi-column form. Another problem with form fields in multiple columns is that your users are likely to interpret the fields inconsistently and make errors.
Split your form in multiple sections to avoid overwhelming the visitor with too many fields at once. We better digest information when it’s split into bite-sized chunks.
Use sections to create a seamless flow. For example, if a user answers “yes” to a question about whether they require transportation, route that user to the transportation section.
It also helps to keep your questions in an intuitive sequence. They should be asked logically from a user’s perspective. Also, try to only collect data that you absolutely need! Leave out redundant questions where possible.
Distinguish Optional And Required Fields
In the same vein, try to avoid optional fields in forms. If you do use them, at least clearly indicate which input fields are optional and which ones are not. It’d be frustrating for guests to get to the end, only to find out that they’ve left out mandatory fields.
Include a confirmation email with booking summary that allows the attendee to edit, transfer, or cancel their registration. The more power the attendees have over their registrations, the less you have to manage.
Users can be hesitant to fill out forms, so you should make this process as easy as possible. Onlive’s platform lets you turn this weakness into a strength.
We have designed our system’s form builder with your user in mind. In addition, we have also built in features to reduce the administrative workload for organizers. If you would like to try it out yourself, you can sign up here. It’s free. Forever.