| By: Silas Neo

Leverage Onlive for Successful B2B Lead Generation

A Guide to Generating More Leads through Virtual Events

When it comes to B2B marketing and lead generation, few other strategies can be as effective as events. And while in-person events have become harder to conduct, hybrid and virtual events are very much capable of filling out that space. 

Adstage reported that in 2018, 68% of B2B marketers used events to generate more leads. Generating leads through events can help brands create new opportunities, make people more aware of their work, and recognize potential clients.  

Today, we will look at how you can leverage Onlive’s virtual events platform to increase your B2B lead generation. Ready to find out? Let’s dive in.  

1. Reach a wider audience 

Event organizers have reached a wider audience through virtual events. This is possible because virtual events are low-cost compared to in-person events for most attendees. Also, attendees get a chance to attend from the comfort of their homes without having to travel around the globe.  

For the marketer, too, virtual events can traverse geographical boundaries and bring business prospects from regions that in-person events could never get to.

When you host your virtual event on Onlive, you can host up to 100k attendees at a much lower cost than if you had to host the same number of attendees in an in-person event. 

2. Manage streaming and rooms 

For a virtual event to come to life, it needs to buzz with more than one set of ideas. If you want to highlight your features or services, you need to manage multiple rooms and streaming. Onlive allows you to do so by following these simple steps

You can easily create rooms and even add them to particular sessions to make the conversations more stimulating for your audience. This will also get more people talking about your products and services, letting you gain more leads at the end of the event.  

3. Leverage insights to nurture more leads 

Not all of your prospects will come to you right at the end of your event. Many of them will have varying levels of interest that you can eventually nurture to make the most of your event. Onlive provides you with guest insights such as unique viewers, reactions, and repeat views.  

This data can help you identify which sessions your guests respond to best. You can then use the recorded sessions to capture leads as a downloadable resource on your website.  

You can also find out which attendees have shown interest in what you have to offer and send them more valuable content to help them decide. 

4. Provides qualified leads via ticketing 

Your virtual event can have tickets on Onlive, which allows you to categorize your events according to ticket classes. Not only does this feature enable you to have higher returns on investment, but it also assures you of highly qualified leads.  

How, you ask? 

If your attendees are willing to pay for the ticket to learn more about your products or services and how they can add value to their businesses, then it is safe to assume that they are at least in the middle of the funnel.  

All you need to do is show them how your product or service can make a difference in their business, and you are good to go! 

5. Build higher outreach through automation 

Want more leads? Then it would help if you reached more people. Onlive allows you to build a higher outreach for your events through automated confirmation emails, reminder emails, ad hoc emails, and invitations. You can use the platform to send a maximum of 10,000 emails a day.  

It means, if you start promoting a month before the event, you can reach up to 150,000 people with an invitation and also send them a reminder mailer.  

That is way more outreach than any in-person event could ever facilitate. Even if you get a 30% attendance for your event, you can still have 45,000 people looking to find out more about what you have to offer.  

6. Engage with the audience 

Not all your attendees are there to help you sell your products. Some people are there to network, while others attend the popular sessions that they believe hold value for them. But the important part is that these people are there, and you have the chance to take this opportunity and make it count.  

You can have your sales representatives use Onlive’s 1:1 networking feature to meet people and discover their pain points. This will allow you to pitch your product or service and let them know how it can make a difference to their business.  

Onlive also has booth features to highlight your products during breakout sessions where prospects can come and find out more.  

7. Simulcasting 

Every event has free sessions targeted at creating more awareness, addressing industry pain points, and establishing credibility. If you want to take advantage of these sessions, you need to reach beyond the event application.

Onlive allows you to simultaneously broadcast sessions on social media platforms like YouTube, Facebook, and Vimeo.  

You can use your company’s social media handles to make the best use of these features and reach out to all the people who follow you.  
These are how you can leverage Onlive to increase your B2B lead generation and if you want to host seamless virtual events that you can easily manage on a single platform end-to-end, schedule a demo today!