The Hybrid Event
The events landscape has completely changed in the past year and a half. After the pandemic hit the globe, events across the world which required tremendous hard work and dedication from event managers were suspended. Brands and organizers had to move to virtual platforms, and new platforms rose to prominence. However, with the rise in vaccinations, many countries are moving towards an endemic stage, giving them the option to go back to normal. As the transition occurs, more organizers realize that they can combine the best parts of physical and virtual events… enter HYBRID EVENTS!
But before we move on to why you should consider hosting hybrid events (just a taster here!), let’s take a look at when to host one and the different types of hybrid events you could host!
When should you host a hybrid event?
Thinking your in-person event needs a virtual component? Here’s what you need to know when hosting a hybrid event.
Hybrid events are perfect for programs that need both online and in-person outreach. Here are some examples of events that could benefit from a hybrid approach:
- Global Town Halls
- Sales Kickoffs
- Trade Shows
These events are beneficial when many guests who would typically be at the event cannot make it. Let’s take a look at some of the reasons why you might need to introduce a hybrid element for your attendees.
- The attendee is under travel restrictions due to health, safety, or medical concerns.
- Some of the participating organizations do not have the travel budget to attend with their entire team.
- The onsite venue has limited capacity, and your event needs a broader outreach.
With that brief introduction to hybrid events, let’s find out why they are the future for you.
1. Cost-effective for a more extensive guest list
If you want to increase the number of attendees for your in-person events at a lower cost, then going hybrid is a perfect idea. It will not only reduce costs for you but also allow you an increased geographical reach. Since you can now have several more attendees than in an in-person or only-virtual event, it is much easier for you to attain your ROI goals.
Ideally, you could price the in-person tickets the highest, followed by all-access virtual tickets and session-wide tickets as you deem fit. Also, your virtual attendees at the hybrid event will now have access to experts and collaborators that they would otherwise not be able to engage with in person.
Even the most significant in-person events that could cost you millions of dollars will not give you the same outreach as a hybrid event.
2. Higher engagement
Even with the difference in experience, in-person events do not give the same engagement value as hybrid events. When you organize an in-person event, most audience interaction is limited to applause and a few minutes of questioning.
However, in a hybrid-type event, your attendees get to react to each session with virtual reactions and ask direct questions to collaborators without any problem or missing turns. The in-person attendees of your hybrid event also get to engage with the audience face to face along with your virtual guests, making it the best of both worlds. What’s more, by running Q&A session engagement with platforms such as Onlive… you can even see the questions asked AFTER the event in the event reports. This advanced reporting comes in really handy for follow up communications/future events!
3. More sponsorship opportunities
A hybrid event allows you to get better sponsorship opportunities because it gives brands an increased outreach. A larger lead pool can get your sponsors interested in putting more money into the event because they are more likely to recover their investments.
According to a survey by Incon, 72% of surveyed sponsors prefer hybrid components with increased interactions, making it easier for your in-person events to become more successful.
Also, your sponsors have the option of going beyond the live collateral template of in-person events and sponsoring live streams or virtual branding!
4. Reduced travel costs
Not only do the reduced travel costs become more enticing for your guests, but it also helps you save money. There are skilled AV technicians who can work from home and help you make your event a success without having to spend thousands of dollars on organizing it.
As more companies shift their budgets to cost-effective ways, hybrid events become the obvious choice for your future events if you want to create an impact. In fact, these types of events are a more environmentally sustainable choice as they help you reduce the event’s carbon footprint.
5. Offers analytics
A hybrid event gives you access to analytics of your sessions, engagement, interactions, and guests, among other things. It allows you to understand how the event has performed not just through signups and footfall but at a much deeper level.
It makes it easier for you to reproduce the most engaging and interactive parts later and tweak the parts you think could have performed better. Also, since your hybrid sessions come recorded, you can use the best parts (according to analytics) to feed your marketing pipeline.
Keeping these reasons in mind, you’d be a fool to not start looking for a hybrid event platform that will help you enjoy all its benefits at the best prices. Onlive allows you to host hybrid events easily and brings you exciting features to help you get the best of both worlds! Read more on our blog here.